Attention and expectation

After sharing the intro song to Aqua Teen Hunger Force Colon Movie for Theaters with friends via both a YouTube link and playing the DVD I noticed that friends who received the link and watched on their own tended to enjoy the content more than the friends who watched it from the DVD.

There are many explanations for this, but one possibility is that due to the poor quality of Internet media in the past, people will pay closer attention to content delivered on that medium. The extra attention would mean viewers catch more details during the first viewing than they would if watching on TV/DVD.